Known for its natural beauty products, Carol’s Daughter offers a wide range of haircare, skincare, and body and bath items that can be purchased online or at its brick and mortar stores. Macy’s and Sephora also carry the brand, but at the very beginning, Carol’s Daughter products were only available at founder and CEO Lisa Price’s apartment, where she created body butters and bath oils in her kitchen.
During the early 1990s, Price was working in television and film production by day and concocting her products by night. She personally went out to sell them at local craft shows and flea markets as well. Eventually, Price added a mail order catalog and opened the first Carol’s Daughter retail store in Brooklyn. What started as a hobby is now a thriving business with a loyal following, particularly among African-American women, and famous clients such as Oprah Winfrey and Jada Pinkett-Smith.
One thing that hasn’t changed is the fact that Price still listens to her customers, an important lesson she learned from selling at craft fairs.