“Unite the world in play,” said the banner on the Spil Games homepage. With headquarters in Hilversum, the Netherlands and offices in the UK, Germany, and China, the online games publisher was established in the early 2000s by entrepreneurs Bennie Eeftink and Peter Driessen.
Aside from providing free games, the Spil Games online and mobile platforms also have social features that allow players to connect with one another. While primarily a games publisher that licenses games from developers across the globe, the company also runs three in-house studios that create original content. Offered in nearly 20 languages, the Spil Games network caters to three target demographics: young girls, teens, and families.
GirlsgoGames, which features over 4,000 games for girls ages 8 to 12, gets 30 million unique visitors per month. According to Spil Games, it is a safe environment where girls can experiment with beauty, personal development, and self-expression through play.
Agame is the company’s gaming platform for boys and girls in their early teens. Racing, action, and skill games are some of the most popular categories among the sites’ more than 40 million monthly gamers.
With nearly 70 million unique users each month, Gamesgames is the family-friendly unit of Spil Games. It attracts a predominantly female audience, most of whom are moms with young kids and career women.
Spil Games recently revealed that its paying users shell out up to $60 monthly on digital goods, and that the average gamer spends almost an hour and a half per month playing online games. Spil Games gets the most traffic on Saturdays, and its busiest day last year was December 17.
In 2011, Spil Games saw 11 billion gameplays, or 350 new games every second. The most popular game worldwide was Bubble Shooter, while Pet Party took first place in the US.