One October day in 2007, Christine Nienstedt ran a half-marathon wearing an old, floral polyester dress and was surprised at the sheer amount of positive comments she got from her fellow racers and bystanders. In that moment, she realized that there was a need for workout clothes that were functional, feminine, and fun. Nienstedt subsequently found that there was a shortage of whimsical exercise apparel on the market, so she decided to do something about it. She recruited her friend Ashley Fullenwider, who was the first person she ever saw riding a bike in a dress, and in 2008, the pair founded Nuu-Muu, which specializes in exercise dresses for girls and women on the go.
The name of the company is a play on the word “muu-muu”, which refers to a long, loose-fitting dress from Hawaii. According to Nienstedt, their dresses are the modern version of the muu-muu – a “new muu”. Nuu-Muu exercise dresses are not only designed to look good, but also to perform. Suitable for both seasoned athletes and those who are newly active, Nuu-Muus feature an A-line cut that flatters all body types and a polyester/spandex blend that’s comfortable, durable, breathable, moisture-wicking, quick-drying, and resistant to stains and wrinkles. Additionally, the garments don’t have anything built-in, making them versatile and ideal for a variety of sports and activities all year round. Nuu-Muus can be worn over sports bras, bike shorts, yoga pants, swimwear, and running tights, among others.
Nuu-Muu’s exercise dresses come in three styles: Nuu-Muu Classic, Mini-Muu for young girls, and Ruu-Muu, which has the same features as the classic style but with the added benefit of a low-profile back pocket. All garments are made in the USA in small batches.
As a company, Nuu-Muu believes in girl power, green living, and contributing to the community. A proud member of 1% for the Planet, Nuu-Muu supports non-profits that are dedicated to the health and well-being of girls and women.