Tags

,

nb-love is mighty

Born and raised in India, designer Monisha Raja received her BFA in fashion design from Parsons School of Design in New York. And though she now resides in the Big Apple, she hasn’t forgotten her birthplace or ignored the fact that centuries-old needlework and crafts in rural villages are on the brink of extinction. As India undergoes rapid modernization, more and more tribal artisans are being forced to leave their craft behind in order to earn a living in the construction industry. Determined to prevent thousands of years of Indian traditions from disappearing forever, Raja launched Love Is Mighty in 2011 with the vision of bridging the gap between the dying world of indigenous arts and the thriving world of modern design and innovation.

A lover of nature, animals, and adventure, Raja has designed a line of vegan shoes that uses materials from the very communities she seeks to empower. Completely handmade by tribal artisans, the shoes are crafted from recycled biscuit wrappers, recycled plastic, and rare and vintage embroidered textiles. Passionate about preserving India’s indigenous crafts and giving artisans the means to support their families, Love Is Mighty provides an international fashion platform for their exquisite handwork and techniques. And true to its commitment, the company pays fair wages via a third-party certification. In addition to uplifting and sustaining indigenous artisans and their communities, Love Is Mighty supports a school for underprivileged children by contributing part of its profits during special events. According to Raja, “I am personally invested in sustaining India’s culture for the next thousand years.”

Prior to starting Love Is Mighty, Raja owned an eponymous clothing line and has collaborated with renowned fashion brands such as Tory Burch, BCBG, Max Azria, Banana Republic, and Nicole Miller. Last month, Love Is Mighty participated in the first all-vegan runway show during New York Fashion Week.

Advertisements