Headquartered in Boston, Massachusetts, CoachUp is the first online service that connects athletes with private coaches. The startup was founded in 2011 by entrepreneur, private coach, and former pro basketball player Jordan Fliegel, who believes that private coaching is the key to reaching the next level in sports and life. With more than 19,000 athletes and nearly 7,000 coaches registered on the site, CoachUp is the leading private coaching company in America. CoachUp aims to “help kids change the trajectory of their lives through sports” and its national base of coaches in over 50 sports, as well as in fitness, dance, and yoga.

With CoachUp, athletes have access to a myriad of qualified, background-checked private coaches in their area and their sport. Coaches can be searched by location, price, recommendations, and other criteria, and all sessions booked through the site are covered by a 100 percent money back guarantee. Additionally, athlete advisors are on hand to help users find their perfect coach.

CoachUp serves as a free marketing platform for coaches as well, allowing them to build, promote, and manage their professional private coaching services online. The site lets coaches set their own session rates and lesson locations, process payments, establish an online presence, and reach new clients. Moreover, CoachUp coaches get access to $100k liability insurance, facilities, certification courses, automated text and email reminders, and more.

With a commitment to giving back to the community, CoachUp has launched the CoachUp Cares program to support charitable causes and efforts close to its roots. So far, the startup has sponsored and competed in the Raise the Rim basketball series fundraiser for two years and counting and organized a fundraiser for the One Fund in the wake of the Boston Marathon bombing. Founder and CEO Jordan Fliegel has also served as a keynote speaker and panel judge for United Way’s 2012 Youth Venture Program, which supports young entrepreneurs working towards social change.