Named this year’s fastest-growing company in America by Inc. magazine, Fuhu is the maker of the Nabi, the first Android tablet for kids. The company was founded in 2007 by Robb Fujioka, John Hui, and Steve Hui with $1.5 million in seed funding from the Hui brothers’ friends in the computer hardware industry. Originally, Fuhu developed software that hardware companies could sell with their products, including widget platform Spinlets, virtual trading cards urFooz, USB jump drive software urDrive, and kid-friendly user interface Fooz Kids.
In 2011, Foxconn approached Fuhu for new product ideas. Fujioka, who serves as president, had the idea to put Fooz Kids on a tablet and sell it for $99. So Fuhu did just that, adding a red silicone bumper case to a generic Android tablet from China, and the Nabi was born. (Nabi is the Korean word for butterfly and the product was called so due to the wing-like shape of the silicone case.) That fall, Fuhu’s CEO, Jim Mitchell, managed to land an exclusive deal with Toys “R” Us for 10,000 Nabis. The units hit the shelves a week before Christmas and were gone in two weeks.
Last year, Fuhu unveiled the Nabi 2 and sold 1.2 million units. The Nabi 2, which retails for $199, is available at Best Buy, Walmart, and Target. Fuhu has also created two more kids’ tablets: the Nabi Jr., for children between the ages of 3-6, and the Nabi XD, for tweens and younger teens. But Fuhu isn’t stopping at tablets; the El Segundo, California-based company has made the Nabi Square HD pocket camera and video recorder, the kid-safe Nabi Headphones (the volume level is limited to 80 dB), and a variety of accessories for personalizing and protecting the aforementioned products.
Over the last three years, Fuhu experienced a growth rate of 42,148 percent.