Promising “ridiculously fast flowers,” BloomThat is a San Francisco flower delivery startup that believes sending flowers should be fast and simple. So if you’ve forgotten that today is your wedding anniversary or a friend’s birthday and need to send flowers stat, worry not as BloomThat has got you covered. Just head on over to the BloomThat website, pick a bouquet, enter the necessary details, pay for the flowers, sit back, and relax. The company will hand deliver your order by bike within 90 minutes – the fastest in the industry.

BloomThat is the brainchild of clonb-bloomthatse friends David Bladow, Matthew Schwab, and Chad Powell. Frustrated by the fact that the flower industry is controlled by a few large companies that haven’t done anything new in years, they created BloomThat to provide consumers with a better alternative. BloomThat keeps everything simple, from the ordering process to the product selection. You won’t find any hidden fees, upcharges, and bait and switch pricing here. Bouquets start at $35, and delivery is always free. And rather than offer a bazillion products, BloomThat maintains a small, curated selection that rotates regularly, based on what’s fresh and in season. Current choices include tulips, sunflowers, dahlias, a mix of autumn flowers, a surprise bouquet, and succulents.

BloomThat sources local and domestic as much as possible and works with neighborhood florists to put together beautiful flowers. The bouquets are wrapped in recycled burlap from around the world, donated to the startup by organic, fair trade coffee roaster Weaver’s Coffee. If you’ve included a message, your recipient will get a handwritten note as well.

In a world of inflexible online flower solutions, BloomThat is a breath of fresh air. Despite being new, the company has already earned several fans and a five-star rating on Yelp. Reviewers have called the service “awesome” and “absolutely amazing.”