Founded by former international model and fashion editor Julia Grieve, Preloved is a clothing brand that makes unique garments from reclaimed vintage fabrics. With her sense of style, passion for design, and knack for spotting the latest trends, Grieve started Preloved in 1995 and oversees the company with creative director Peter Friesen.
One-of-a-kind, sustainable, comfortable, and stylish, Preloved designs are carried in the brand’s own stores in Toronto and Sydney, as well as in retail locations across North America, Europe, Australia, and Japan. Initially a women’s clothing line, Preloved has added home, accessories, and children’s collections that have allowed the company to further reduce its carbon footprint by using up most of the leftovers from the women’s line.
Preloved has been featured in numerous media outlets, including Seventeen, Elle, Nylon, Toronto Life, and The Oprah Magazine. Fans of the label include celebrities such as Kate Hudson, Julia Roberts, Kirsten Dunst, and Anne Hathaway.