Naja (pronounced “na-ya”) is a rebellious lingerie brand seeking to make the world a better place. Launched in 2013, Naja empowers women by offering bras and panties that make the woman who wears them feel good about herself. Naja products are meticulously crafted using high-quality materials such as hand-harvested Peruvian pima cotton, nylon lace, and memory foam cups, with thoughtful detailing like interior bra prints and ultrasonic sealed bra straps. Though the products integrate the kind of artistry and attention to detail found only in luxury brands, Naja doesn’t believe women have to pay a high price for premium-quality lingerie. Bras retail for $45 to $68, while panties go for $14 to $24.
Naja is underwear with a purpose. The company has partnered with the Golondrinas Foundation in Colombia to train single or head of household mothers to sew. Naja then employs them so they can help themselves and their children. A percentage of every purchase at Naja goes toward supporting these women.