Headquartered in Brighton, UK, with teams scattered across more than 30 different countries, Oban Multilingual Search is one of the leading international digital marketing agencies in the world. Using local knowledge and real cultural influence, Oban has been helping digital businesses improve the performance of their global websites and online platforms since 2002. The agency’s award-winning, localized digital marketing campaigns generate ROI and drive traffic anywhere on the planet. Oban understands that it’s not about direct translation – local insight is what makes an online marketing strategy successful. That’s why Oban has employees worldwide who act local and think global.
Online behaviors and preferences vary from market to market. For example, Japan prefers searching on Yahoo, Russia favors Yandex, South Korea likes Naver, and China chooses Baidu. Similarly, when it comes to social media, Facebook, Twitter, and the like aren’t the only options. There’s VKontakte in Russia, Xing in Germany, and Kaixin001 in China, just to name a few. Oban never relies on direct translation and always applies local insight to keyword research for greater visibility. For instance, “voli economici” means “cheap flights” in Italian and has over 33,000 monthly searches on Google.it. By contrast, the English and Italian term “voli low cost” has 246,000 monthly searches and lower competition scores.
Oban’s services include multilingual SEO, global research, international PPC, global social media, global mobile, web training, cultural conversion rate optimization, and multilingual content. Having served clients in the entertainment, finance, gaming, manufacturing, online retail, technology, education, and travel sectors, the agency has worked with brands and companies such as MSN, Universal Music, Expedia, Neiman Marcus, BBC Worldwide, Blackberry, Aberdeen Asset Management, and Chapman Freeborn.
Oban was founded by Geert Hofstede, who realized how difficult it was for non-native English speakers to use the then-nascent Internet. He set out to prove that catering to international audiences required bespoke solutions, not only in language, but also in design and search engine strategies.