Based in Rockledge, Florida, The Smart Baker helps bakers of all skill levels be smarter in the kitchen. Having baked for their families since high school, founders Daniel and Stephanie Rensing always looked for easier, smarter, and more efficient ways to do things. One challenge they constantly faced was scaling recipes to yield just the right amount. They would always have to convert measurements, so one day, Daniel made Stephanie an apron with the measurement conversions printed upside down for easy reading.
The Cheat Sheet Apron became The Smart Baker’s first product and made it big in Food Network Magazine’s Christmas 2009 issue, where it was named a kitchen must-have. Since then, the Rensings have been coming up with more smart products to make baking easier. Their offferings now include the Measurement Conversion Towel, cake pop stands, customizable cupcake and treat towers, and pre-cut parchment paper for cookie sheets and cake pans.