New World Library is a publisher of books and audios that inspire and challenge people to improve the quality of their lives. Marc Allen and Shakti Gawain founded New World Library more than 35 years ago in the kitchen of a small apartment in Oakland, California to put out a few books and booklets they had written. Originally called Whatever Publishing, the company started with very little capital and ran on a shoestring. Total sales in the first year was $800.
Under Allen’s leadership, New World Library grew from a small startup to one of the leading publishers in its field. Today, the company owns a spacious building in Novato, California and generates eight-figure revenues. One of its first books, Gawain’s Creative Visualization, became an international bestseller; it has sold over 6 million copies in English and has been translated into more than 30 languages.
Many of New World Library’s books fall under the New Age category. The company has a strong backlist of more than 550 titles, which accounts for nearly 70 percent of its revenues. The New World Library backlist includes works by Joseph Campbell, Eckhart Tolle, Mother Teresa, Brad Warner, Jennifer Louden, Riane Eisler, and co-founders Gawain and Allen. New World Library publishes about 35 new titles each year to ensure all of its books, both old and new, receive the care and treatment they deserve.
New World Library has long supported The Green Press Initiative, a non-profit program that encourages authors and publishers to use recycled paper and safer processing and printing procedures. New World Library uses soy-based inks and almost all of its new titles are printed on post-consumer waste recycled paper.
New World Library’s ultimate goal is to evoke personal and planetary transformation by publishing practical and inspirational materials in spirituality, personal growth, and other related areas.