nb-maui-jimMaui Jim is the fastest-growing premium polarized sunglass manufacturer in the world. Founded in 1980, Maui Jim began as a small company selling sunglasses on the beach in Lahaina, Hawaii, where it is still based today. Recognizing a need for technology that not only provided protection from intense glare and harmful UV but also brought the vibrant colors of the island to life, the company developed the revolutionary PolarizedPlus2 lens. Seven new sunglass styles featuring the lens were subsequently launched and Maui Jim gained a cult following.

With a mission to create the best sunglasses on Earth, Maui Jim added patented, color-enhancing treatments in the form of rare earth elements to its lenses in 2004 to give more pop to colors seen by the eyes. Two years later, the company’s 24,000-square-foot direct surfacing lab was constructed to ensure precision prescription optics. In 2008, Maui Jim introduced MauiPassport to provide prescription wearers with wide views and superior acuity, and MauiHTTM to deliver clarity in low-light conditions.