As the world moves towards the digital age, more and more people spend the majority of their time on the World Wide Web. With the birth of smartphones, these individuals spend a substantial amount of their time on their mobile devices. With this idea in mind, advertisers also followed the trend of these prospect consumers.
Mobile advertising has proven to be one of the most effective tools in generating the much needed lead to increase profits and make businesses grow. In the arena of mobile advertising, Millenial Media continues to dominate and prove its leadership in the industry through its innovative offerings. The company is listed as one of the leading independent mobile marketplaces that are headquartered in Baltimore, Maryland. As a trusted name in the industry, the company offers its products and services to business partners worldwide.
It was in May 2006 that the company was created as an advertising venture. It was Paul Palmieri and Chris Brandenburg, who started the business. From a very small advertising agency, the company has grown into a globally trusted brand for mobile advertising and monetizations. Hundreds of the world’s top brands use the company’s platforms to push their boundaries, grow and increase their revenue. Their offerings are also used by mobile web publishers and application developers. It exists to provide solutions and services that would simplify mobile technology for their business partners. It has more than 100 patents that are incorporated in more than 65,000 applications and sites. They also take pride of their more than 700 million monthly unique global users.
Despite the changing landscape in the mobile device industry, the company remains persistent in its quest to make it easier for their clients to trade with them. By simplifying the entire process of mobile advertising, the business is able to achieve a solid market leadership position.