Mona Bijoor has a vision of making Joor the leader in the online fashion global marketplace for wholesale purchases – and she seems to be succeeding at it, too. Joor has headquarters in New York City but has offices in the world’s fashion capitals, too, including Paris, Milan, Sydney, and Los Angeles.
Joor is an online platform that connects designers and their brands with retail buyers. Brands have the opportunity to upload their fashion collections to the website; connect with retail buyers that want to carry their clothes, shoes and accessories; and process their orders. Retail buyers enjoy the thrill of discovering new designers, profiting from their collections, and submitting their orders.
Buyers can also search and browse the website based on several parameters including category, brand, and price range as well as tags and style numbers. An on-site inbox allows both parties to send and receive messages while adjustable settings prevent unsolicited emails for orders and the like.
In many ways including functionality and design, Joor has similar features as its competitors including Net-a-Porter and Bloomingdales.com.