Dutch fashion brand Mud Jeans recently launched its “Lease a Jeans” program, where customers rent a pair of organic and recycled jeans instead of owning it. According to owner Bert van Son, “We thought it must be possible to get our jeans back somehow, and reuse them in the recycle process. So, we thought, ‘Why not stay the owner of the jeans and let people use the jeans, rather than owning them?’”
You pay a one-off fee of 20 euros and 5 euros per month for a year, shelling out a total of 80 euros. At the end of the lease term, you have three options. You can return the jeans to Mud, get a new pair, or keep the original pair longer by paying another four months of 5 euros per month. Mud Jeans remains the owner of the jeans, so after you no longer want them, you can send them back and receive a credit of 20 euros for your next rental. Your old jeans will be washed, repaired, and re-leased by Mud, or, if they are beyond repair, recycled into new garments.